What you do goes far beyond just planning a conference. Your organization is investing in the future by connecting professionals to opportunities and resources. Your annual event is where the giants of your industry and the next generation of leaders can will come together to share, learn, and unite in the name of progress to a achieve a unified goal. Therefore, nothing can be left to chance; everything matters. The venue, the sessions, the keynote speaker, and the conference objective matters—and so does your photography.